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The logo of CFW.
A logo identifies a business.
My logo also identifies how I live and who I am, which is why I want to share its background.
Many years before I started my Animas Life Coaching Training, I knew the name I wanted for my coaching service.
The logo grew after weeks of happy doodling until each line, colour and shape evolved into what you see today.
My logo reflects what you see, hear, feel & read in my website:
- the joy and love I have for what I do as a Transformative Life Coach
- the magic of the CFW Life Coaching process and its unique conversations
- the success of the cooperation between my within and my clients’ within
- the pride and celebration that follow from every success my clients gain
The colours & shapes of CFW
Yellow – energy
It is the unique energy between each of my clients and myself, that makes our life coaching conversations uniquely beautiful and effective.
And because energy cannot be contained, the yellow stars and shapes are floating freely around, up and out.
This free, upward & outward movement symbolises how our within radiates out into the world around us.
The stars represent my values, beliefs and the coaching magic.
My coaching support creates within my clients a connection to their:
instinct
intuition
inner wisdom
unique identity
divinity and spirituality.
I call the moments when the energy of creating is released the Magic Moments of Coaching.
My clients FEEL these moments of creative energy.
My clients sense, experience and feel this energy in their own unique ways.
Some clients describe it as a ‘tingling’, ‘warmth’, ‘goosebumps’, ‘shivers’, ‘peacefulness’, ‘tearfulness’, ‘deep silence’.
So yes: to experience my life coaching support, is to experience something special, powerful & magical.
Green – life, living and growth
Green symbolises nature, abundance, hope, new beginnings and growth.
The fresh new leaf is in the shape of a joyful celebrating human.
Its shape is also a play to the letter ‘Y’ in Yvo, You and joY.
Together, the colour and the shape symbolise how each individual is meant to be like a healthy, growing leaf:
reaching up and out and connected to the life energy around itself.
Whilst continuously exploring and celebrating all that it is, can be and will be.
Blue – calm, communication and reflection
The blue circling arrow symbolises continuous movement and development.
The arrow is open towards the top to allow the free flowing energy that we have within, to move further and even way beyond what we see.
This symbolises how our personal joy, growth and success connects with & spreads to other people, places and events.
The blue circle above the joyful green human shape, represents our heads, our minds and our ability to speak, express and communicate.
Blue illustrates that my life coaching support is founded on a continuous communication exchange between myself and my clients.
But especially within my clients themselves.
Teamwork towards success
All who work with me thrive from making their individual choices & decisions and from accepting personal responsibilities and accountabilities.
During each CFW conversation, my clients and I fully commit to jointly achieving the desired success and growth.
The created and released endorphins activate the excitement and anticipation for what my clients will create next, following each conversation, and during their next coaching.
It is always uplifting and motivating to know that you have choices regarding your life.
Explore and find your choice-opportunities today.
Create * Evolve * Enjoy & Repeat :))
‘CFW is for those who dare live consciously from their within’.
